Roku bringing Angry Birds to the TV!

Hi – I’m Anthony Wood, Founder and CEO at Roku. Welcome to our new blog! Fun fact about me:  Roku means six in Japanese and this is my sixth company.

We just announced that Angry Birds will come to the Roku platform by the end of the summer. Roku will offer Angry Birds, Angry Birds Seasons and Angry Birds Rio video games; launch an Angry Birds video channel featuring Angry Birds animated shorts; and sell Angry Birds merchandise—all via the Roku Channel Store. I’m personally super excited about this! My kids won’t have to fight over playing games on smaller screens and with all the Angry Bird’s cartoons coming to Roku, everyone will have plenty of ways to see their favorite feathered friends.

I think the same formula that has made Roku successful with video streaming can be applied to games by making entertainment inexpensive and easy to access.  I have always felt that streaming gives customers more choices at a better value than they had before. Traditionally, TV video games have been AAA titles found on gaming consoles­—and they require a lot of investment in both time and money. Open mobile platforms on the other hand have driven the growth of casual gaming and have allowed innovative companies to create brand new franchises that surpasses the popularity of the largest console titles. Angry Birds alone has had 200 million downloads!

Until now, these casual mobile games have been trapped on your phone. We are changing that by being the first to create an open TV platform that can play games like Angry Birds, and soon many others. Traditionally Roku software updates have run on all the players we have ever sold, but some of these new games will require more hardware horse power.

We’ll have more to announce this summer so stay tuned!

About Anthony

CEO Roku Inc.
This entry was posted in Roku Channels, US Channels and tagged . Bookmark the permalink.
  • Derek

    This is awesome News, cant wait to play Angry Birds via Roku!

  • Derek

    This is awesome News, cant wait to play Angry Birds via Roku!

  • http://profiles.google.com/k8degr8 Kate Merriman

    Wow – will you guys send out some kind of gaming controller too?! Can’t wait!

  • http://profiles.google.com/k8degr8 Kate Merriman

    Wow – will you guys send out some kind of gaming controller too?! Can’t wait!

  • http://profiles.google.com/k8degr8 Kate Merriman

    Wow – will you guys send out some kind of gaming controller too?! Can’t wait!

  • http://www.facebook.com/kevinllim Kevin Lim

    Angry Birds on a 50 inch plasma? w0w

  • http://www.facebook.com/derickwjazz Derick Winterberg

    Thanks for the blog. I’ve been a proponent of Roku since the first set top box, which I still own and have no need or desire to get rid of anytime soon. I’ve seen it go from a Netflix portal to a stand alone entertainment device poised to take over the viewing public from cable and satellite. Continue to be the front runner in streaming media and you may not need to go to company Shichi.

  • Mgoldsmi

    Thanks for the blog – I look forward to reading more. I’ve had my Roku for 18 months and constantly rave about it. Everyone asks “what is Roku?” – now I’m happy to be able to give an even better explanation as to why this was it’s chosen name.

  • RickMeister

    Congrats on your new blog! I can go without saying that I’m a big fan of Roku! I intend to purchase more boxes in the near future so I can drop that expensive DirecTV. Thanks and keep driving forward!

  • http://www.facebook.com/anniemarie.griffin Ann Marie Griffin

    How embarrassing for me … I have never heard of Angry Birds :( Gonna go do search now …

    I do think this Blog is an excellent idea and thanks for doing so !!

    • http://www.facebook.com/derickwjazz Derick Winterberg

      You never heard of Angry Birds??? Where’s your cave? LOL J/K!

      • http://www.facebook.com/anniemarie.griffin Ann Marie Griffin

        Yes, I guess I do live in a cave, huh … LOL

    • http://3a2d29.com/ Colin Faulkingham
      • http://www.facebook.com/anniemarie.griffin Ann Marie Griffin

        Thank you so much, Colin … I am headed to that link right now ….

  • http://profiles.google.com/garland.pope Garland Pope

    How will one sling birds with a remote control?

  • SAVE SGU

    http://www.facebook.com/SaveSGU

    Any chance ROKU will pickup MGM’s show Stargate Universe after Syfail dropped it?

    • http://www.facebook.com/derickwjazz Derick Winterberg

      I’d think you’d have to check with Netflix or one of the other content providers. Roku is only a delivery system, not a content provider. Each channel is independently operated.

    • Kelly Reeme

      Netflix just signed a huge deal with Miramax, so who knows whats in the future. Netflix rocks!

  • http://www.facebook.com/profile.php?id=594928227 Jon Oakes

    Tell ya what. I can wait for Angry Birds(although it’s neat). Can you please update the Netflix client to allow for separate user profiles and access rights? (Kid Friendly vs. Mom & Dad at least)? Also, it would be cool if you allowed channels to ‘push’ that new content is available on them or even tag individual shows/feeds on channels to show up in a ‘Roku Queue’ so you don’t have to scroll through every channel you have to find new content. I am super happy and a total evangelist for Roku but I figured you might read comment on your first blog post so I’m taking my shot. :)

  • http://www.facebook.com/profile.php?id=594928227 Jon Oakes

    Tell ya what. I can wait for Angry Birds(although it’s neat). Can you please update the Netflix client to allow for separate user profiles and access rights? (Kid Friendly vs. Mom & Dad at least)? Also, it would be cool if you allowed channels to ‘push’ that new content is available on them or even tag individual shows/feeds on channels to show up in a ‘Roku Queue’ so you don’t have to scroll through every channel you have to find new content. I am super happy and a total evangelist for Roku but I figured you might read comment on your first blog post so I’m taking my shot. :)

    • Douglas

      Thanks Jon – we always appreciate comments. With all the new content and channels added weekly, being able to find what you care about quickly is something we concerned about as well. We’ll use this blog to announce new features in the future, so make sure you come back.

    • Clizmarin

      I’m totally with you on this one Jon! Add to that the cumbersome remote and I’d be an even happier roku user than I am now!

  • Scblack

    Can we read this blog yet on the Roku?

    • Devin

      Great idea!!

  • Amberwavesrn

    Please see if you can get an Ereader channel!!!

    • http://3a2d29.com/ Colin Faulkingham

      You want to read on your TV? How strange.

  • http://twitter.com/PrivateGreen DJG

    Just bought my 2nd box for my bedroom, its great I am using the wi-fi and not having any problems. Thanks Roku

  • Modelcitizen36

    I Roku do you ?

  • Tex Brieger

    Been using Roku for a year and a half (when the only channels were Netflix and Amazon) and we love it. Great new blog site!
    Thanks!

  • Iphonemayass

    Hope it works on an XD

  • Price55nelson

    Are you working with Netflix to bring us closed captioning?

    • Douglas

      We are constantly looking at ways to improve our Netflix experience. Thanks for the question Price.

  • http://pulse.yahoo.com/_MVOBVQUHMO3SLLOJP5UKB6ZACM Malerindad

    Anthony, it is my understanding that you were one of the driving forces behind ReplayTV. If so, good work! (I still have two – one functional, and alas, one not.) Too bad you got driven into the ground by Hollywood. And the Roku is a great step forward as well!

  • Jay Rajani

    Love the little box that can, looking forward to
    Improved hardware, I have one in every room.
    Looking forward to angry birds on my tv.

  • Clizmarin

    How about redesigning the remote so it’s actually usable? After that, I could go for a game of Angry Birds. Without a more usable remote, you’re setting us all up for major carpal tunnel issues!

    • WardFamily

      i like the remote. how simple

      • Clizmarin

        I like the simplicity of the remote, but it’s ergonomically not well designed – it’s hard on the hands and regular use leads to carpal turnnel problems.

        • Devin

          The simplicity of the remote is perfect. Instead of a gazillion annoying buttons

  • Michael Corkery

    I have had Roku when it was only Netflix and Amazon. Your customer service is great, they just helped me recently. Please work out a deal with Google to get Youtube. A lot of us miss Youtube on Roku. I dumped Directv and don’t regret it.

  • Jsmith

    How about celebrating this fact with a discount on a Roku box? :)

    You haven’t arrived if you can’t boast you have Angry Birds. LOL ;)

  • http://pulse.yahoo.com/_2HDKM7V56OSA4ERNAZ7OT4H4ZE yeah

    Add Fox news live! and I will get rid of all cable!

    • Devin

      Exact same sentiment here

    • Ril_cal

      Ditto!

  • Levine_charles

    Would be much more impressed if your product worked!
    “Oops”… Yes… yet another umsatisfied customer!
    Disconnects, freezes, lagging audio, are what you get with roku!

    • Frank D

      My Roku worked for a couple of months and then could no longer connect to to my network although all my other devices including my laptop connected. i would hpoe that Roku would address this problem and correct it because its great when it works and is totally worthless if it doesn’t; and it doesn’t!

      • Devin

        Called customer service and a very patient lady with an american accent helped me get my settings straight and no connection problem ever again. I totally forget which setting but in ‘Settings’ i think it was “Channel” which needed to be changed to 10 or 6 or something, call they will help you and will stay on the line throughout the process.

    • Jasonp62

      works fine for me. if you’re wireless, maybe your box is to far away from your router? or… how’s your internet speed?

    • M E Morris

      I am on my second Roku (1st is now in the bedroom) and have given dozens away as gifts and all are working wonderfully. If you have one of the newer boxes that utilizes the 802.11N wireless technology, you must make sure your router is N also. Makes it so nice.

      Also, go to speedguide.net and you can check to see what your download speed is. Remember… the fact that your cable or phone company may say you “should” be getting a gazillion gig download speed doesn’t you are getting that rate. Check on Speedguide and then call your TV/cable company and see if they can raise your speeds to an acceptable level if it isn’t.

      Also… call Roku customer service. There are many tweaks that can be done to improve your Roku experience. And… as is the case with many things in life… your Roku may be defective. Happens with everything once in a while. Roku is excellent with their customer service. They REALLY want to make sure you are happy with their product.

      Hope some of this may have helped. Roku is wonderful and one of my best purchases I have ever made. With a little adjusting you will love it too.

  • Vicki H

    Just got hooked on angry birds so I look forward to it on the big screen. I hope it will be user friendly with your remote. Have only had a few issues with movies I wanted to see not downloading or poor picture quality but that is more an issue for Netflix and Amazon not Roku. So far only lost connection once or twice seems to be after a bad thunderstorm and it came right back. Keep up the good work and I will be happy to keep Roku.

  • Beth S

    Love ROKU I encourage anyone who also needs/wants Closed Captioning for Netflix to add comments. I really need them for some movies and would loved to have had them for ‘Glee’… that way I can sing along when I don’t know the words.

    • Douglas

      Thanks Beth – Closed Captioning is on our list of features to enable. I think your Karaoke use of CC for Glee is genius! – Douglas

    • Douglas

      Thanks Beth – Closed Captioning is on our list of features to enable. I think your Karaoke use of CC for Glee is genius! – Douglas

  • Arun

    Remote has to be changed, it is very difficult to type a search term

  • Lolly on Maui

    After many hours of research, I finally purchased my first ROKU! And I do mean my first, as I will be purchasing another one. I got rid of my expensive cable and haven’t looked back. The only thing I really really miss is live news! Other than that, ROKU is awesome. I know there will be lots more in store for us ROKU users in the future! Thanks!

    • Gloses

      I TOTALLY agree with you on that one! I haven’t dumped my cable yet because of that.

    • Devin

      Agreed, only reason i still have my Dish TV is for the current news and local stuff. To lazy to go the antenna route.

      • Lolly on Maui

        I tried the antenna route, but I couldn’t get it to work. My Vizio would search the analog channels but not the digital channels, so with much sadness I returned it to Radio Shack. I don’t understand why it didn’t work. The tower is not far from my house!

        • Anonymous

          Not all antenna are the same. Also, even if you are close, the signals might be blocked by trees, buildings, land, etc. HDTV is directional so you need to know the compass direction to point the antenna. This can be found on the web and is easy to do. Regardless, if the weather is good or bad, sometimes I loose a channel completely for a day or so every few months. Then it comes back. I suspect they might have powered down the transmitter to repair it.
          Patience, know your stuff about what is best kind of antenna (how far are the stations you want dictates that – some of mine are 40 miles away so, that is the range antenna I need), and for anything over 20 miles (or best reception), you probably need an outdoor antenna.
          One other thing, if you are in a brick or aluminum/metal sided structure, radio signals might not make it in so well (or cell calls out).
          I watch broadcast on local HDTV stations (there are quite few in urban areas – kind of like mini cable or cable in the early early days in a way) plus a Roku and an Apple TV 2. Sometimes I also hook up a Mac Mini for some channels that are only online. I watched the World Cup final on ESPN3 on my HDTV via the Mac Mini. But even with all of that, CBS and a few other channels are really bad at offering internet TV “reruns”. Yep, that’s what we are looking at. Reruns.

          • Lolly on Maui

            Thanks jmco. I just bought a new TV and I’m going to try the antenna route again. Thanks for the tips! Hope it works!
            I’m still really super pleased with my Roku. What a great purchase! AND I can watch Anderson Cooper! whoohooo!

    • Mary Catton

      i get live news with an antenna……and live CNN and MSNBC and Fox using Sirius

  • Mark_going

    I just got a new Roku and enjoy it, one of the main reasons I got the Roku was 2 of my Soundbridges failed and the only one I have left is in my family room. I really love the Soundbridge and very disappointed that you no longer make a device for streaming Itunes. I am hoping MP3Tunes will work on my Soundbridge dies like the other. Can you tell me why you discontinued the Soundbridge, any chance of bringing it back?

  • Ed W

    I am considering purchasing two Rokus. Will the game service work on the XD/S or should I wait until you release new hardware?

  • Jabonky

    Great now I will never see the sun. Love Angry Birds!

  • http://angrybirdsaddiction.com/category/walkthrough/ BoB

    Can you consider having a Wii inspired controller for this gadget. I’m sure a lot of people will love it!

  • Mary Catton

    i heard that i’ll have to buy a new roku box to be able to play Angry Birds…..that was in the newspaper this morning…

    • Betsy

      It seems to me that it would be really thoughtful of Roku to give early adopters (i.e. those of us who have to buy new boxes for the new features, and most likely paid $100 for the box at the time because there was only one choice to start with) a discount on new boxes to access the new features. Just sayin’

  • Duridy

    Please don’t try to make Roku into a gaming console.

    Its strength is in its simplicity – it’s aimed like a laser beam at serving up streaming video, and that’s what it should stick with.

    The more features you put into a product, the harder it gets to use any of those features, and the less value your product has (i.e. if it costs more because it now has games, then to customers who don’t play games, the product is less of a value than before).

    By adding games, you are also spreading your developers thinner, so they can’t spend as much time on any one feature. And finally, you’ll be taking on competitors who have been in the game space for decades and who will always be light years ahead of you in that space.

    I would rather see improvements to your core functionality than any number of new channels, games or not. For instance, what about closed captions for Netflix and Amazon? It’s kind of ridiculous that you still don’t have them; they can’t be that hard to do, and those of us with imperfect hearing will thank you for it (and as time goes on, there will be more and more of us).

    • Brioli

      I dont care about the games but I am definitely with you with the closed captions requirement. I think the first “little black box” that does not strip the captions off between the computer and the TV will own the market.

  • Jamoy71

    love the roku…….had mine a year now……..love the fact I can get a live feed from al jezzera………it provides a more balanced view of the world.

  • WebseriesWebTV

    I agree because is very happy i hope succeed to your job and i hope to enter to this sight.
    Thank!!

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  • Rsubq

    It would be great if it would work!! We have contacted roku 4 times and no one can help us and they say it is a software issue on their end. They say are equipment is fine and we just purchased it!! Looks like roku would offer to send us at least another remote to try!! I know if there was a software issue there would be more complaints on the internet and I can’t find anyone complaining about a software issue with angry birds!!

  • Emloc07

    I just got a Roku 2 for Christmas and I love the idea, it made for a great family night watching Netflix movies. however, i noticed you included a microSD card slot but no way to upload your home movies onto the card to share with the family? this would be a great improvement i hope to see it in a future software update

  • Carol97411

    How about Roku offerring angry birds volcano & the NEW angry birds hunt for the golden pistachio…..I’m sure angry birds fans would jump on them!!!

  • http://www.get-rid-of.net/get-rid-of-birds-now.html Conrad Simone

    I can’t wait to see Angry Birds in the tv. When will be the possible day to make it live?

  • Aceshigh63

    We purchased Angry Birds in September of 2011, when we got to the final screen, level 17 it read coming soon, well, we are still waiting, when will Level 17 be available? I am ready to purchase the other Angry Birds games but will not do so until I know all the levels are available. Thank You

  • Miller Ted

    I love my Roku, I have one down in the main room and one in the kids play area. I will be getting a new one for the bedroom. I had a few issues but the online chat rocks and all good. I would really like to see more free options and I hope one day Netflix will work out the legal crap to stream more new movies. I also wish you could access Facebook more than just pics and videos. I dig this device!

  • Ronemus

    Will Angry Birds be updated? How about the coming soon part?

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  • Lolly

    We bought our SECOND ROKU! Now we have one in the bedroom and the new XS is in the living room. We got rid of cable and live our TV lives through our Roku boxes. Love love love my rokus! The games are great as well!
    The only think I miss is CNN news! I love that we have PlayonTV now as well. We have had that for a long time with our Wii. Now we don’t need the Wii at all!
    Thanks! Can’t wait for what’s next!!!!

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  • Lynn

    Any chance of Roku adding more games? There are more Angry Birds out there, but not on Roku . Please and Thank You.

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