There’s a Better Way to Build a Smart TV

We’re kicking off 2012 with our Smart TV strategy, but before I talk about that let’s take a quick look back at last year. 2011 was an awesome year for us at Roku. We sold about a million and a half Roku players last year—three times more than we sold in 2010. We started the year selling only online, but by year end Roku players were in almost every major retailer, in about 12,000 stores across the country. We launched 250 new channels, including HBO GO, Disney, XFactor, FoxNews.com, and NBC News, bringing the Roku Channel Store to just over 400 channels. That’s a lot of entertainment. We introduced the Roku 2 family with support for casual games like Angry Birds, PAC-MAN and Jeopardy… then, we launched the $50 Roku LT. Phew we were busy!

Now that 2012 is upon us, we are turning our attention to the Smart (Connected) TV market, which will no doubt be a hot topic at the 2012 Consumer Electronics Show in Las Vegas next week. We think there are some fundamental issues that are preventing the current breed of Smart TVs from gaining mass adoption. Even though a lot of Smart TVs are sold in the U.S. many are never connected to the Internet and less are actually used for streaming. Some of this is probably just lack of awareness (I’m sure lots of people just buy a TV and don’t even realize it’s “Smart”). Yet another reason is the quality of the streaming experience can be poor. We’ve found that it just takes a lot of work to keep the experience current and performing at its best. We issue software updates almost every month, and add about one new channel per day. It used to be sufficient enough to have a few key channels (remember we launched with just Netflix) but those days are rapidly fading. With more and more content available for streaming the software stack and associated updates are a challenge for TV vendors.

With the rapid pace of innovation in the streaming world, and all the software updates, it’s inevitable that over time the software needs more hardware power. You see this in the mobile world. Apple and Google increase the memory requirements of their platforms regularly. New games come out that require faster processors. This same problem exists in the Smart TV world, but unlike phones people don’t replace their TVs every two years.

We’ve thought about this problem a lot, and believe we have the solution. Today we unveiled the Roku Streaming Stick™—a little stick about the size of a standard USB flash drive that will simply plug into a TV to instantly transform it into a Smart TV. It essentially includes everything in a Roku player—built-in WiFi, processor, memory and software—and will deliver all the channels found on the Roku platform today. It will also benefit from regular free software updates and channel enhancements.

With the Roku Streaming Stick, consumers will be able to enjoy a Roku streaming experience that is fully integrated into their TVs. They’ll only need to use one remote for their TV and for streaming. There won’t be any cables or a power adaptor. And the best part is, when the Streaming Stick becomes outdated (and let’s face it, technology hardware needs to be upgraded as software evolves), consumers can simply purchase an inexpensive new Streaming Stick without having to replace their much more costly TVs.

The Roku Streaming Stick will plug into MHL-enabled HDMI ports on TVs. MHL is a new standard that uses the HDMI connector on TVs to deliver power and other critical elements for the streaming experience. There are already TVs with MHL from Samsung and Toshiba, and you’ll see a bunch more announced at CES.

Roku Streaming Sticks will be available in retail later this year alongside our streaming players, and at prices comparable to today’s Roku players ($50 to $100). We think the streaming player market will be around for a long time, and will keep growing at a rapid pace. As Smart TVs start to catch on, we believe consumers will look for Roku to deliver the streaming experience.

As well as selling our Streaming Stick in retail for consumers to purchase for use, we are working with TV manufacturers to allow them to deliver a world-class Smart TV by bundling it with their TVs. Imagine Smart TVs with “Roku Inside” delivered via a replaceable Streaming Stick. Insignia will be among the first manufacturers to pair the Roku Streaming Stick to create a Smart TV for Best Buy.

We’ll have more announcements as the year progresses. In the meantime, check out these cool renderings of the Roku Streaming Stick.

Happy New Year!

Anthony

About Anthony

CEO Roku Inc.
This entry was posted in Roku. Bookmark the permalink.
  • Tball3748

    So, does the stick replace the player we just bought? Is it any better? More advanced features?

  • Steph

    Amazing! Great idea! :) Taking this on vacation and plugging this into a hotel TV will be fantastic!

    • http://twitter.com/spalding spalding

      you don’t really think a hotel TV will be MDL capable anytime soon do you?

    • http://twitter.com/spalding spalding

      you don’t really think a hotel TV will be MDL capable anytime soon do you?

      • http://www.facebook.com/ryan.n.waggoner Ryan Waggoner

        I’ve still yet to stay in a hotel that has something beyond a tube-style SDTV.

      • http://www.facebook.com/ryan.n.waggoner Ryan Waggoner

        I’ve still yet to stay in a hotel that has something beyond a tube-style SDTV.

      • http://www.facebook.com/ryan.n.waggoner Ryan Waggoner

        I’ve still yet to stay in a hotel that has something beyond a tube-style SDTV.

      • http://www.facebook.com/ryan.n.waggoner Ryan Waggoner

        I’ve still yet to stay in a hotel that has something beyond a tube-style SDTV.

        • hermy

          You don’t get out much, do you? I just went on a business trip, recounted all my stops, and have come to the conclusion that 2/3rds of hotels (cheapest $50 — most $80) I stayed at were updated with new flat screens…and not “big” city either. In fact, the one “big” city I stayed at had an old TV…..middle of nowhere, Kansas had new flat screens.

        • swattz101

          I’ve been in a few, but not a lot of them. The fun part might be getting one of these to connect to the hotel wifi system if they try to bring up one of the custom login pages.

        • swattz101

          I’ve been in a few, but not a lot of them. The fun part might be getting one of these to connect to the hotel wifi system if they try to bring up one of the custom login pages.

  • Steph

    Amazing! Great idea! :) Taking this on vacation and plugging this into a hotel TV will be fantastic!

  • Gbeetlejean5

    Cool! I already own a 42 in. insignia plasma tv. Will this work, once avaiiable? Also, I just ordered my 3rd roku , I really like them!

  • Shelster1956

    I went online because I wanted to put Roku’s in my house. Wow, what terrible complaints I read. I know that the tech service is in India so that right there is bad but most people said that they don’t work correctly etc…I am sure glad I didn’t order any.

  • Shelster1956

    I went online because I wanted to put Roku’s in my house. Wow, what terrible complaints I read. I know that the tech service is in India so that right there is bad but most people said that they don’t work correctly etc…I am sure glad I didn’t order any.

    • http://www.facebook.com/people/Kevin-Wells/822517507 Kevin Wells

      I own 4 of these units and love them no problems in over a year.

    • Vernon

      I have purchased 4 Roku’s over the past few years. No complaints. Fantastic devices. They get better every year.

    • http://www.facebook.com/ryan.n.waggoner Ryan Waggoner

      I’m curious as to what complaints you read, and where? The only issue I’ve had with my Roku is due to the age of my TV (new enough to have HDMI, too old to support HDCP flagging). Well, that and my kids losing my remote, but that can hardly be Roku’s fault.

    • http://www.facebook.com/ryan.n.waggoner Ryan Waggoner

      I’m curious as to what complaints you read, and where? The only issue I’ve had with my Roku is due to the age of my TV (new enough to have HDMI, too old to support HDCP flagging). Well, that and my kids losing my remote, but that can hardly be Roku’s fault.

    • Vlinkous

      I have two Roku2′s and bought 3 for christmas presents….all work great, love the ease of use and the gift recipients all love them as well…not sure what bad comments you have read…but take them along in stride with the over bearing number of great reviews (cnet, engadget, and other tech sites) and make that call on your own….not had any issues on my end though if that helps any.

    • Vlinkous

      I have two Roku2′s and bought 3 for christmas presents….all work great, love the ease of use and the gift recipients all love them as well…not sure what bad comments you have read…but take them along in stride with the over bearing number of great reviews (cnet, engadget, and other tech sites) and make that call on your own….not had any issues on my end though if that helps any.

    • Vlinkous

      I have two Roku2′s and bought 3 for christmas presents….all work great, love the ease of use and the gift recipients all love them as well…not sure what bad comments you have read…but take them along in stride with the over bearing number of great reviews (cnet, engadget, and other tech sites) and make that call on your own….not had any issues on my end though if that helps any.

    • Atticrecycling

      I’ve had ROKU since the beginning. It’s not perfect. Occasional streaming issues but easy to hook up but pretty great for the value. I’ve even suggested to friends and they are now hooked.

    • Atticrecycling

      I’ve had ROKU since the beginning. It’s not perfect. Occasional streaming issues but easy to hook up but pretty great for the value. I’ve even suggested to friends and they are now hooked.

    • Atticrecycling

      I’ve had ROKU since the beginning. It’s not perfect. Occasional streaming issues but easy to hook up but pretty great for the value. I’ve even suggested to friends and they are now hooked.

    • Himes51

      The reason you hear about these negative issues is because people who have good experiences don’t tend to post comments as often as compared to the people who have issues…for a lot of people it is easier to complain and be pissed off at something,

    • Kyyuulle

      I don’t think you read the fair amount of reviews, I have 2 Rokus in my house and they surpass cable and satellite in choice and price any day. You’ll hear complaints about any product, but there are 2 sides to every story

    • Robin

      I’ve never had a problem with Roku. Originally streamed through the Wii and had all sorts of problems. But the Roku has performed to my highest expectations.

    • Anonymous

      You can find negative comments about anything. The Roku just plain works. Had it up and running in 5 minutes and have had zero issues since. People who have streaming issues generally have issues with the speed of their internet connection. But that’s not Roku’s fault.

      I even watched MLB (Major League Baseball) games streaming live on my Roku and had only very occasional buffering. Again, you need a good internet connection.

    • Cheryl

      I have 2 Roku’s and haven’t had a bit of problems. Even talking to “India”, they were understandable and extremely helpful (for a non geek person)

    • http://twitcheye.com Twitcheye

      Most people that buy a streaming device (any kind, not just Roku) have absolutely no idea how to make the wireless network work for them, thus, they complain about the device. I had that problem myself, but I tried and educated myself, went through the installation and configuration process, which was NOT EASY for me at first, and now, I have no problem with Roku.

    • Ender Wiggin

      fail troll is fail.

    • Welchtbw

      I have a Roku just sitting here because of lousy service and the last time I complained they asked for my credit card so they could charge me $58 for service. Seeing that i could get a new one for $50 this just does not make sense.
      My service complaints are that Roku cuts me off before the problem is solved and they do not ever call back. So each time I get a new person and have to start all over again, very frustrating.
      A simple problem took endless phone calls and two weeks to fix.I think that Roku times out calls.
      The warranty is only 90 days and after that they charge for simple problems of their own making.
      I wrote a registered letter to the CEO outlining these complaints and it was , no answer.
      I considered shipping the worthless piece of junk back to Roku but saw a complaint on the internet saying that they will just ship it back unrepaired.
      I will just wait until a better company gets in the market

      TB Welch

    • sammyincolumbia

      Take your hate-mongering somewhere else, troll!

  • Vernon

    How about plugging into an HDMI port on my AV receiver?

  • Vernon

    How about plugging into an HDMI port on my AV receiver?

    • Spine38

      I’m sure this would work fine, you should be able to add it to any of the inputs on your receiver as long as the HDMI out is hooked to your display.

  • http://twitter.com/zwei zwei

    You guys don’t get the attention you deserve…

  • http://twitter.com/zwei zwei

    You guys don’t get the attention you deserve…

  • http://twitter.com/vasisht Vasisht Srinivasan

    Is there a list of TVs that have MHL ports?

  • Jgold312

    I may be missing something but I thought what made a smart tv, smart; was that it already had streaming capability built in. Why would it need a Roku?

    • Kimberlyaemery

      Streaming tvs I noticed only have Netflix and maybe a couple more channels to stream.

    • Kimberlyaemery

      Streaming tvs I noticed only have Netflix and maybe a couple more channels to stream.

  • http://profiles.google.com/bcostin Bryan Costin

    I suppose the MHL-enabled HDMI port is an inevitable requirement for a self-contained device like this, but I think it’s going to be a confusing distinction for owners of existing TVs.

  • Amberwavesrn

    We are cable free in 2012 have had Roku since 2010 got our 2nd one this year…REALLY NOT LIKING NETFLIX limiting our streams….but LOVE ROKU…if PlayOn just ran a little better this would be TOTALLY UNSTOPABLE!!

  • http://profiles.google.com/jim1hurley James Hurley

    I love to hear that Roku is leading the way in streaming devices and updating the firmware on a regular basis. I bought a Roku XD over a year ago now, and it still works like when it was new. I bought a second device “Roku 2 HD” and both get used for hours every day. I made my money back on my investment in the FIRST month by cancelling cable.

    Keep it up Roku. Consider it a complement when you’re compared with Apple for coming out with a newer, faster and cheaper device on a regular basis. At least we won’t have to pay upwards of $300 every time we upgrade.

  • http://profiles.google.com/jim1hurley James Hurley

    I love to hear that Roku is leading the way in streaming devices and updating the firmware on a regular basis. I bought a Roku XD over a year ago now, and it still works like when it was new. I bought a second device “Roku 2 HD” and both get used for hours every day. I made my money back on my investment in the FIRST month by cancelling cable.

    Keep it up Roku. Consider it a complement when you’re compared with Apple for coming out with a newer, faster and cheaper device on a regular basis. At least we won’t have to pay upwards of $300 every time we upgrade.

  • Barry

    So, if I don’t have a TV with a MHL-enabled HDMI port. I’m still stuck to buying a NEW TV. Not good.

  • Barry

    So, if I don’t have a TV with a MHL-enabled HDMI port. I’m still stuck to buying a NEW TV. Not good.

    • http://profiles.google.com/jim1hurley James Hurley

      You could buy a “standard” Roku. They work well with all other TV’s

    • swattz101

      Buy one of the non-MHL roku boxes that are currently availble. Quite often, new technology requires new technology.

    • Krisbee

      What are you talking about? Just buy a normal roku then. If you have the MHL port, then get the stick so you don’t have to run power to the device and you will be able to use your normal tv remote.

      I have a Roku and nothing but SD tv’s. Roku still supported me with an analog option!

  • Barry

    So, if I don’t have a TV with a MHL-enabled HDMI port. I’m still stuck to buying a NEW TV. Not good.

  • Barry

    So, if I don’t have a TV with a MHL-enabled HDMI port. I’m still stuck to buying a NEW TV. Not good.

  • http://www.facebook.com/profile.php?id=1593184787 Nathan Thrower

    This sounds like an awesome idea but the MHL this poses a bit of a paradox… If you have a new TV that supports MHL then there is an almost 100% chance it will be a smart TV (no need for it) and if your TV is not a smart TV then chances are, no MHL.

    Perhaps an optional power supply?

    I still love the overall idea. Keep up the good work. I love my ROKU!

    • Nas Banov

      Exactly! I thought of exactly the same issue: if it has MHL, it is already a SmartTV and has network connectivity, Netflix/Amazon/Pandora/Hulu, likely a browser… no point of adding Roku really for mass user. Now if somebody starts manufacturing TV with MHL but no smartness, now that would be boon for Roku

  • http://twitter.com/mcornell Mike Cornell

    If your TV already has wired ethernet (and you have wired ethernet in your home), will this be able to use the wired ethernet to function?

  • http://www.facebook.com/profile.php?id=675407892 Rick Buser

    Here’s more info about “MHL”: http://gigaom.com/video/mhl-mobile-hdmi/ My question is this, however: If TV’s are going to start supporting MHL, wouldn’t they probably already incorporate “Smart” streaming apps? And as others have asked, where’s the current list of MHL-supported TV’s?

  • Kiwisoup

    I got temporarily excited because I though it was a usb attachment that allowed integration with live tv, like what boxee has recently released. Not so excited when I read what it actually is…

  • Scriberdf

    Would love to see a Slingplayer app for Roku, either in the box on on the stick (or both). Boxee and Google TV just launched those apps, but the price point is considerably higher for those devices. What are the changes of seeing a Sling app ASAP?

  • Dearrice

    We are very new to the Internet TV. We did some research and found Roku and bought it. It has been a year since we dropped our cable. Never regret my decision. Keep up the good work Roku!

  • Laa766

    Thats AWESOME! I bought a “smart” tv — thinking it was going to be as sweet as the Ruko player…. but it’s NOT! Not even a 10th of what you guys offer. So when this comes out can we take the Smart tv usb router off and just use this instead? I’ll be a happy happy camper!

    • Likeche

      If your smart TV is not providing at least as much value as the roku I think you need to play around with your smart TV a little more. I check out unused features at the end of the evening for a bout an hour before I go to bed. I probably pick up new knowledge 3-4 times per week doing this.

  • http://www.facebook.com/profile.php?id=1448563179 Alp Beck

    Awesome step forward. I already have 2 Rokus and am working on getting a 3rd. Love your Company & Products. Now here is another idea for you, Can you look into working with Tivo? Their built in streaming is woefully inadequate and incorporating your smart stick into their DVRs would finally bring them up to speed. Thoughts?

    Bravi!

    a

  • http://pulse.yahoo.com/_A77FDIEA6CJGU6BOG6S4GUH2JQ dave

    will it work with Sony and Toshiba tvs ?— their propitiatory wlan sticks are ridiculously over priced and their service is no where near what roku offers

  • http://pulse.yahoo.com/_A77FDIEA6CJGU6BOG6S4GUH2JQ dave

    will it work with Sony and Toshiba tvs ?— their propitiatory wlan sticks are ridiculously over priced and their service is no where near what roku offers

  • Weerd482

    The streaming stick sounds like a really great idea. However, I’m waiting for when I can sidestep cable providers to obtain channels like HBO GO. I enjoy a lot of HBO programming, but have to wait for it on Netflix since I don’t feel I watch enough TV to warrant getting hundreds of channels on cable I wouldn’t watch. I would much prefer to subscribe and pay for just HBO GO (or other similar pay channels) via Roku than having to rely on a cable provider to get that programming and then play it on the Roku (which sounds like an extra step anyways). Just food for thought.

  • Likeche

    My wife and I live moved to a remote area Adirondacks, and most of our entertainment comes thru Pandora, spotify and streaming VPR (Vermont Public Radio). Last year I bought a Roku and loved it. We do subscribe to Netflix, but I like many of the other channels, including news channels and music channels. Since we we taking up residence in the south for the winter months for the first time, I bought a GoogleTV. Now, with the GoogTV in combination with Roku, I have all the entertainment I want. I even use the GoogTV for listening to Pandora and that streaming VPR while here in the south. Movies that are not available on Netflix, are available on other movie channels such as Sony Entertainment. I have only one bill per month. That is for DSL. My phone. wireless system (three computers) and WebTV/Roku all run off the DSL. I even control my heat at home in the Adirondacks using the web. When I bouht my GoogTV (go it for less than a standard TV) it was on e of a very few on the market. This Christmas I noticed than many mftrs. now have and are promoting a WebTV of their own. To be able to upgrade using the Roku streaming stick seems like a great way to keep the hardward and firmware current.

  • Likeche

    Just a quick ad on to my last. I take hundreds of digital pictures that often don’t get viewed by anyone but myself (and a few posted on Faceook). I love the GoogTV app that reads my photo files stored on the web in Shutterfly, Picassa, and Facebook and runs albums as screen savers on my GoogTV. Now my guests see them on the big screen.

  • Nancysk2010

    What a great product. The problem is 50% of Americans have no access to unlimited broadband. These are not just farmers in rural areas. I am a member of the nuclear power work force and nuclear power plants are not built or welcome in populated areas. The major broadband providers have blocked the development of BPL so they will not loose revenue. PBL would provide unlimited broadband at about $30 per month because they would use existing power lines so no major overhead to provide the service. This would devastate cable, DSL and fiber companies. They are documenting to the government that rural areas have access to satellite and cell tower internet access and they are calling it broadband. The truth is that Satellite has a ping rate of 1500->2000ms and a monthly bandwidth limit of 5-7.5 Gig. Cell tower internet connections have a ping of 80-100ms (analog phone lines are around 200ms.) and a monthly bandwidth limit of 5Gig with a very costly charge for overage usage. Without exceeding the monthly limit these services cost on average, $60-$100 per month.
    Until BPL can be added to the combined internet access options available to US citizens your product will be under served by what is available to potential customers and even a determent to those who do not understand they have a bandwidth limit. Their first month using your product could easily cause them to have a $200-$300 internet access bill and worse due to streaming.
    When the bandwidth is available many tens of thousands of customers and more will be waiting to sign on to your great service. Good luck to you.

    • rld
    • rld
    • Jonathan Schlomer

      Yep, satellite and dial-up is all my mom and dad can get, they pay over $80 a month for satellite that to me, is not much faster than the dial-up. What a ripoff! We have 30Mbit Roadrunner, no caps, plenty of bandwidth for two Netflix HD streams and Vodu HDX going at once, paying $54/mo. Still a ripoff compared to places in Europe. My mom and dad would love to have high speed internet, not gonna happen anytime soon…

    • Bob

      BPL as it was planned is pure evil.; it spews spectrum pollution. And it would not provide low cost broadband to remote areas. It was never economically viable for that. Better ways exist to deliver broadband to remote areas

  • De-dean

    I love ROKU and look forward to its upgrades and enhancements. Please-also encourage all developers to offer captions for the hearing impaired or at least subtitles in English. Also-displaying the “cc” closed captions signage on channels or shows would stop the hunt & peck we have to do now to find captions. Kudos to #Hulu+ and #Netflix for captioning. BOO #Amazon for not offering ANY!

    • Anonymous

      Hear hear (whoops lol no pun intended), I totally agree. In fact, I found this page via a Google search for more info about HBO Go so I can find somewhere to complain about its Roku channel lacking closed captioning. I am a paid subscriber and it is not cool to lag behind on this in my opinion. Everyone, please say something, raise awareness, lobby, make calls or write letters on behalf of those of us (many many people, deaf and hearing both) who desire or require closed captioning. Unfortunately, it still seems unlikely to happen until enough people raise some hell.

  • Fester

    Are you ever going to make an official comment on why there is no official Youtube channel? I understand Google asked you to pull the private channel that was blocking their advertising. Every other streaming device out there has it. If it’s Google’s fault why not say it. Raterix and Playon are poor substitutes for a real channel.

    • http://twitter.com/UrbanHackerFilm Ubran Hacker Films

      Because we already know why!

      The channel was on Roku, but Google Inc took it down because they wanted to put ads on it and offer it exclusively to their partners.

      Blame Google, Inc and their company YouTube.. Not Roku, they have no control over it

  • Fester

    Are you ever going to make an official comment on why there is no official Youtube channel? I understand Google asked you to pull the private channel that was blocking their advertising. Every other streaming device out there has it. If it’s Google’s fault why not say it. Raterix and Playon are poor substitutes for a real channel.

  • Bothenjs

    ROKU is one of the few technology thingies I love and can’t
    live without- others are my iPod and Kindle Fire. Love ROKU- got my son one too

  • Brent

    So it’s a Roku stick instead of a Roku box? What’s the big deal?

    Instead of that, let’s see you get YouTube. That’s something EVERYONE wants.

    • http://twitter.com/UrbanHackerFilm Ubran Hacker Films

      You will never see a youtube channel…. Google Inc ripped it away so they can offer it only to select few with more ads… Case in-point.. The Google TV.

      • Robert Hausknecht

        i have you tube on my roku…. never say never

  • Anonymous

    Without a USB port or microSD card that can play MKV files like your players can, this is useless.

    • cablekiller

      This is where you are wrong. I do this now with my LT. Do yourself a favor and take a look at Plex. No need for a port or SD slot.

      • Jim12957

        Plex and XBOX and playon.tv are all fabulous.

  • Joshua Marshall

    Smaller is better, sure. Not needing external power = great. No stick w/ an option for a network cable instead of wifi = bad. Especially bad if you’d like to use Roku to stream HD video files from your PC to your TV via a Roku channel

  • Mailiang

    Will this be also applicable for Blu-Ray players with USB ports like my internet ready Panasonic DMP 85?

  • http://www.facebook.com/omerfeyzoglu Ömer Feyzoğlu

    Good luck in 2012 in your new ventures
    http://www.groupenerji.com

  • Matthew Graybosch

    This is awesome, but what about older TVs that don’t have MHL-cable HDMI jacks, but may have a USB jack?

  • Ace Smades

    Hopefully, they offer the stick at a discount to current owners. I’d love to get rid of the box and electric cord and just have a plug-in stick.

  • http://www.facebook.com/people/James-Blank/523867737 James Blank

    I Wonder if it would work with USB Port on BLU Ray Players? or ROKU Built into a net connected Blue ray Player!!!

  • Anonymous

    I just bought a brand new Samsung TV in 2011 that doesn’t support MHL. Please add a small power adaptor. Maybe one that gets its power from usb. I know I can just buy a regular Roku, but I would still like to get rid of the HDMI cable and the extra box, and the extra remote, so a streaming stick would be awesome.

    Thanks for leading the way! MHL streaming sticks seems like the perfect way to go. Smart TV’s suck right now. And I would like to choose TV based on the picture quality alone and not having to think about features/apps.

    • Guest

      Watch out! The new version of GoogleTV doesn’t seem to suck – it integrates on demand streaming with live tv and a full web browser! And this year your can choose between LG, Samsung, Vizio and Sony TV’s. I still like the streaming stick idea, but it has to be available to people whose TV’s aren’t smarter or more connected than the Roku stick.

    • Anonymous

      Just an example of how to make a streaming stick without relying on MHL http://www.engadget.com/2012/01/07/always-innovating-hdmi-dongle-android-tv-video/.

      but in addition to the cheap rf remote just add regular HDMI CEC. Then you’d have a streaming stick with the same capabilities but a much larger customer base – people with dumb TV’s!

  • Dean10003

    You aren’t making clear what Roku actually does. Give examples. Capture our imagination. Sell this b*tch, I’m not getting it from your really long formless letter.

  • Guest

    PLEASE ADD AVI support and ability to browse shared folders on my network to stream videos instead of using stupid third party apps that use up bandwith to stream something from my pc to my roku..

  • Guest

    DEF needs CAT5 port

  • Guest

    DEF needs CAT5 port

  • Anonymous

    I’m looking to buy a new TV now for my bedroom. Anyone out there that can help me with some suggestions? I’ve been hearing about the Roku but I’m afraid I’m not so techno savvy as I would like to be. I visited my daughter who had a Playstation 3 and utilized Netflix and Hulu Plus through it to a Sony 32 inch. I live with my sister and her husband and they just had COX Cable installed and put a cable box into my bedroom. Any suggestions as to what TV to buy? Thanks!

  • A.L.Scott

    I love you Roku!!!! I am loyal customer and love your product.Your Tech’s are awesome!!!!!!!!!!!!! Keep it up and I will become tech savy like you(because of the Roku Tech’s) LOL

  • Sirdaveofjersey

    Any chance of a YouTube channel in 2012?

    • Jeff

      All Roku’s resources should be aimed at this goal in my opinion. Having a media streaming device that doesn’t stream the original streaming media site (YouTube) is more than a little embarassing….

      • Unitedtaps

        Jeff, you are spot on! Not to mention Youtube is trying to start up it’s own network content (Youtube videos also make up a huge portion of my personal business).

  • Petaluma John

    Want to drop Comcast’s $87 a month cable tv, which includes HD/DVR. Roku looks good except I “need” (want) to record both FNC’s “The Five” (3PM eastern) and Redeye (3AM eastern). Any way of doing this via Roku? Thanks, Petaluma John

    • Ender Wiggin

      umm..no. this is an internet content player, not a dvr.

      • Petaluma John

        Understand. But if I could steam the programs I could buy my own TIVO, etc. I’m looking for an option to cable to stream stuff that is normally available through cable.

  • Petaluma John

    Want to drop Comcast’s $87 a month cable tv, which includes HD/DVR. Roku looks good except I “need” (want) to record both FNC’s “The Five” (3PM eastern) and Redeye (3AM eastern). Any way of doing this via Roku? Thanks, Petaluma John

  • Jim Zix

    Anthony,
    Congrats on a great year, and the great new plans for Smart TV. Let me take a moment of your time to let you know about a Roku practice that is, in my opinion, “unsmart”. I am an American, posted overseas by the US Government. I have an American address, an American bank account, an American credit card, and access to an American IP address.

    On Jan 2, I placed an order for a Roku Purple, thru the web site (at the special price) as a gift for my daughter, who lives in the very mid-western American state of Indiana. Knowing that many tech companies will only ship to the creidt card address, to prevent fraud, I gave my address, in California. I planned to ship the unit to her when it arrived with other “care package” items while she is at college.

    On January 3, I received a confirmation of the purchase from Roku. I figured the unit would be here in a few days. My bank account was debited,

    Today, January 9th, I received a notice from Roku that my purchase was being refunded. No reason was given, but, a phone number was listed “for more information”. I called the offshore Customer Call Center, and was greeted by an agent, who after several minutes of research on my order (#100315748), informed me that although the credit card had been verified, and the money had been successfully pulled from my bank, now, a week later, Roku’s “automatic order processing system” determined that my order came in from a Mexican IP address, and therefore, to prevent fraud, the unit would not be shipped.

    When I enquired of the agent how could it be fraud if I didn’t object to the order placement, or order confirmation emails, and the funds had been successfully pulled from my account. In addition, bank card verification checks the bill to / deliver to address against that on file with the bank. Amish, my CSR, said again that it was to prevent fraud. When asked why the ROKU order system accepted the order in the first place, since it was coming in from a Mexican IP address, he was clueless. I asked to speak to a supervisor……at first, he said none was available. At that point, I pushed for the supervisor’s supervisor, who, after a long wait, would not identify himself, but again stated that it was merely policy, to prevent fraud. He could not identify anyone else at the center I could speak to, nor was he aware of anyone at Roku California this could be discussed with. When I asked if Management would ever be made aware of my complaint, he hesitated, and then said that Mr Krish at the call center would receive a report.

    My questions for you are simple: if your firm has a policy of not accepting orders from “foreign IP addresses”, why isn’t this on your online order form? Why doesn’t your online system refuse the order out of hand and notify the customer immediately, instead of pulling the money from the customer’s account and holding it for a week (and then taking another week for the funds to be credited back? Why was the order confirmed? Why wasn’t there a “call back” given to verify the order, if there was any suspicion? My US phone number is on the order. Even your call center people acknowledged that it seemed odd, if the order rejection was done automatically by computer, as they were telling me, why it took a week for this order to “bounce”?

    I know your product works — I gave one to a retiring friend who raved about it. Based on this news, I was planning to give one to each of my daughters. Granted, not big business to Roku, but important gifts for me to give, nevertheless.

    I hope your marketing people, when they return from CES, take the time to review your policies regarding how orders are handled for those of us that are serving the US government from outside of the 50 states — or at the very least, inform customers on your website that orders can only be placed from the US.

    j zix

    • Jimzix

      Anthony,

      Thank you for taking a look at this policy! I am sure my daughter will love her new Roku.

      j zix

  • Greg Michaels

    I read about the streaming stick in Yahoo, then migrated to your site to read more about it. I think you should offer pre-sales on your site to take advantage of people like me that are excited now, but may or may not follow through when the product actually exists. I would have gladly plunked down some dough today and just let you ship it to me when it’s available. Just a thought….

  • http://pulse.yahoo.com/_XXZIEM47XHRJWVBF5MNWFOYL5E srp

    I have to Pay to watch TV shows

  • http://pulse.yahoo.com/_XXZIEM47XHRJWVBF5MNWFOYL5E srp

    I just got mine today ..I paid 100.00 bucks to “Pay” for channels.. I want my local channels, I want to watch TV Without paying for it, isn’t that the Whole point of having this. I was hoping to get Rid of my cable!! I don’t like it..just like cable, a whole bunch of free stations are there that ya Never watch ! Where are all my comedy shows, Mike and Molly, Family guy, etc. where’s Ellen, The View..Etc. Etc. Etc.
    Looks like I’ll be sending this back and Posting on FB that it’s Not all that its cracked up to be !! Thumbs Down Roku

    • Spoonleg00

      You could put an antenna on your roof.

    • Moderator

      So you’re saying you purchased a product that didn’t fit your needs or requirements, then blame the product? In reality, you failed to do proper research and determine if Roku would stream channels you wanted. You’re entitled to your misguided opinion, of course. I’m sure your posts on FB will make a difference…

      Unbelievable.

    • LightworkerGems

      you should give it a chance. I enjoy my roku with the endless Pandora music channels that I get to create. I also became addicted to my netflix with zero commercials. with endless viewing options, stop start, pause, rewind I will never be without my roku & netflix ever again. I don’t miss cable TV one bit! all the foreign movies, foreign music channels, Paris radio etc. what more could you want?

    • Brenda

      You can get local channels (CBS, ABC, NBC, etc) by buying an indoor antenna for about $20 and connecting it to your tv. Then scan in the channels. We did that and use Roku and we have all of the channels and more that we had before cancelling cable. We are so glad we did. We are saving $95 a month for cable. We watch more of a variety now than we did when we had cable. We usually ended up watching reruns with cable.

  • Beth

    i would like to see basic channels for Roku. like abc cbs nbc fox cw ion and so on. and also sports channels. thank you

    • Jim12957

      If you have a newer PC or laptop on your home network, playon.TV combined with the plugin from superusvox.com does exactly that.

    • Jim12957

      If you have a newer PC or laptop on your home network, playon.TV combined with the plugin from superusvox.com does exactly that.

    • dennis
  • Mz Jazz

    This is the worse company that i have had to deal with………my advice is you have this thing make sure you dont change any cable company because they will not help you………people are very nasty and no help …..no help ………THIS IS THE WORSE THING ……WORSE COMPANY

    • Ender Wiggin

      lol. wouldn’t know, 3 roku’s in and i’ve never had a problem that required me calling anyone. they just work. straight out of the box, easy set up.

      Are you being paid by a cable company by any chance?

  • Welchtbw

    roku is the biggest ripoff of the decade. it never worked right and noe you want $58 to fix it. a new unit can be as low as $50 (i paid $80) and now you want $50 to fix it. RIP, RIP, RIPOFF. YOU PEOPLE ARE A DISGRACE. I will file complaints!! you can be sure of that.
    You also ignore all my complaints including a personal letter to you, Anthony. I will send my piece of junk to you personally. it is useless.

    thomas b welch

  • Ender Wiggin

    just got 2 new tv’s, and have 3 roku boxes in the house now, cable free for nearly a year. If i could just stream seamlessly from other devices on the network, i’d be a lifetime fan.

    • Laptop

      Are you streaming cable shows completely, such as Fox News? If so, how?

  • Dshedder1

    Some of these comments are worrisome. If you need directions on how to put plugs in then some of you have serious issues. My ROKU worked right out of the box with no issues whatsoever. Keep up the good work ROKU!!

  • Anonymous

    Why would you need a Roku streaming stick if you have a Smart TV with wireless built in?

  • http://what-is-smart-tv.com/ Whatissmartv

    Interesting… just started my own blog http://what-is-smart-tv.com/ will follow you for more info! Keep it up!

  • Mansouka

    is Roku going to sell the stick on thier site?

  • Bglandau

    How can I tell if the TV I bought a few months ago has MHL-enabled HDMI ports

  • http://profile.yahoo.com/PHVYXMSS62IP325NXQAQGCIDJE Golden Oldies

    That’s a great new innovation, however, I am fearful that they may do away with the Roku device with the “wired” connection (Roku2-XS). Many people, including myself, do not have good Wifi connections, so “wired” ethernet is the only way for many of us to have Roku. Unfortunately, we will probably not be able to take advantage of this new technology So, if you’re reading this, Roku people, while I realize that technology must constantly progress, please don’t eliminate the ability for us to go “wired”, otherwise that will be the end of Roku for us.

  • http://pulse.yahoo.com/_5JNXELZFQFS6NMAGXZKQIFGONI ………..

    Hey Anthony~READ THIS ON AMAZON! Your customer service team is CRAP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    This is how your review will appear:

    0 of 3 people found the following review helpful
    1.0 out of 5 stars Going back after a day……….make that 12 hours of hair pulling., April 12, 2012
    By
    Christopher715 “Christopher715″ (Encinitas, California, USA) – See all my reviews
    Amazon Verified Purchase(What’s this?)
    This review is from: Roku 2 XS 1080p Streaming Player (Electronics)
    First, I responded to an email from PlayOn (through AMAZON) and got the Roku with a lifetime PlayOn license~but you don’t NEED PlayOn to use the Roku~and I don’t need the aggravation OF the Roku.

    The advertisement “up and running in minutes”, well, if you can add channels and create (yep, here we GO) accounts for EVERY channel that you want to view, GO FOR IT! There are some “pre loaded channels” but to go to the Channel Store and add [for example, CRACKLEtv] and go the the channel’s website and create an account). I had to go to Tech Support, which I wasted 30 minutes with, and never resolved ANY issues. The “free channels” are quite limited, when I went to “recent movies” there were and entire THREE to view. Wow, what a selection, 3 flicks!!! ;//

    Angry Birds loaded, but sadly, the remote would not work with the game. Tech Support told me to ‘UNINSTALL IT AND INSTALL THE ****PAID VERSION*****’…….I took their advice, and uninstalled Angry Birds, the BOUGHT THE GAME and it STILL did NOT play on my end. I called Tech Support, and got NOWHERE with them. The CSR kept putting me on “hold” and when he came back on the line, said “please hold again”…………Each time I was asked to “hold” but got no information. This went on for about 25 minutes, with “Please hold again”……….Well, I had to go to work, so I couldn’t “hold for the rest of the day”.

    I’m sending this back today, if you want an effort in futility or have time to waste, BUY ONE OF THESE!!!! ;) )

    I’ll stick with what I’ve got.

    EDIT: 4.20.2012:

    I painfully must edit this to “no stars”, as the folks @ ROKU don’t seem to give a rat’s behind about customer service, this is what I got from the “customer advocate” (I’ve NEVER heard of a company/corporation having such a radical paradigm for “customer service”. Their customer service is SO bad, they need an inside source to “keep the calm”:

    I received this from their “customer service advocate”:

    Hi Christopher,

    Thanks for your message. I am sorry to hear about your experience. I was able to find the interaction transcript you had with our chat agent under email c_quicker@yahoo.com, and observed that we spent 25 minutes or so without resolution. It appears the remote was paired, but unable to play Angry Birds. Typically after it pairs, you are good to go, but it looks like the updated remote software might not have been applied to the remote. Unfortunately, looks like the chat session was disconnected, and we should have followed up with you afterwards.

    If you are still game (no pun) I would love to have my Level 3 escalation engineer contact you to assist. We are very sorry to hear about your experience and would like to make it right if it is not too late. Please let me know your thoughts. Cheers.

    Vince

    XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

    That was a week ago Friday (I was assured that I would be contacted on Saturday after 7 a.m.)………I never heard from “Vince” until *******2:40 PM**********. I was then contacted on Monday, by someone with absolutely NO command of the English language, and was PROMISED a ‘replacement wand’ by Tuesday. It’s now Friday, 4.20.2012 and NOTHING HAS ARRIVED FROM ROKU, NOR HAVE I HEARD A WORD FROM THEM.

    So, there you have MY experience with Roku. I hope, if you decide to order one of these, to have the patience of Job, as you’ll need it………..

  • Anonymous

    When are you releasing this?

  • Victor

    Any chances of adding YOUTUBE

  • B Hendricks

    So my request is probably not the intended purpose of this product but here goes…

    We are a non-profit, private school, located in Shanghai. There are lots of schools like us around the world and we all could benefit from a solution such as I describe below…

    We have three distinct divisions (Elementary, Middle and High Schools) as well as admin offices and a cafeteria facility. I’m hoping that, if I purchase a batch of these devices (say 20 units) and connect them to the MHL-equipped TVs we intend to purchase, and then connect these to a VLAN (specific to video streaming content) on our wireless network, we should be able to create our own in-house ‘channels’ for purposes of distributing our own context-specific content directly to our various TVs. It would be great if we could dedicate one computer on this VLAN as a media server (one of the Linux flavors or Mac OSX) and then manage the content via a remote desktop connection to the media server or (even better) a dedicated media/channel manager interface for our Notebook computers.

    What say you?

    ps. Thanks for these and other great ROKU products!

  • epoksi boya

    waiting for new news,

    http://www.lme.com.tr

  • Anonymous

    I think you should release this ASAP. I am sure you are aware by now, there is a kickstarter project, which is bringing full Android to TVs using HDMI stick

  • superior marketingllc

    I also became addicted to my netflix with zero commercials. with
    endless viewing options, stop start, pause, rewind I will never be
    without my roku & netflix ever again…

  • old school

    I have an older model tv without a usb port, will I still be able to use the Roku and Streaming Stick?

  • pissed off

    strange since I bitched about my ROKU Player I have trouble getting any thing now ?

  • mahen

    my tv does not have MHL port. I do not want wires hanging to my wall mounted tv. Doesthat mean I can not use Rokustick ? any alternative? except buying new tv? You help will be appreciated Thanks Mahen

  • Pasl Anmaz

    Unfortunately, it still seems unlikely to happen until enough people raise some hell. http://www.celikkonstruksiyonteknik.com/

  • http://www.sandvicpanelfiyatlari.com/ Sandviç Panel

    Please-also encourage all developers to offer captions for the hearing impaired or at least subtitles in English. Also-displaying the “cc” closed captions signage on channels or shows would stop the hunt & peck we have to do now to find captions. http://www.paslanmazsaccelikborufiyatlari.com

  • http://getfbfansandlikes.com/ hron023

    Besides providing online courses to their own (generally fee-paying) students, universities have felt obliged to join the MOOC revolution to avoid being guillotined by it. Coursera has formed partnerships with 83 universities and colleges around the world, including many of America’s top-tier institutions.