This week, we began shipping Roku 2 XS and Roku LT units in the UK and Republic of Ireland. To support this international launch, we’ve created separate Channel Stores for each region. What was before the only Channel Store is now shown as the US Channel Store on our developer site. We’ve also added UK, Ireland and Rest of World (RoW) Channel Stores. Users will be assigned to the appropriate channel store based on their location at the time of account setup. Developers must to opt-in to each region in which they want their channels available. All channels that were available original Channel Store have been automatically placed in the US Channel Store, so there is nothing you need to do if you want your channel to continue to appear only in the United States. If you wish your channels to be available in additional regions, you’ll need to log into your developer account and submit a new version of the channel that adds the additional regions (Instructions below).
There are some important considerations for making your channel available in the international Channel Stores:
While we want the widest selection of content available in each region, we urge developers and publishers to consider carefully the impact to their business when deciding to submit their channels for additional regions. It should be noted that Roku reserves the right to choose which channels it publishes in which regions and may not publish a channel in each region the developer chooses.
How to Make Your Channel Available in other Regions
If your channel is a new channel, you’ll pick the Channel Store(s) at the time of channel creation.
Let us know if you have any questions.