“There is more innovation now in the world of television than ever before in history.”
With this statement, Roku CEO Anthony Wood began his keynote speech at the TV of Tomorrow Show in San Francisco last week with a recap of the current trends that point to a future where all TV will be streamed. While TV has evolved dramatically over the past 70 years — from the introduction of over-the-air broadcast networks in the 1940s to cable TV and the DVR — the advent of consumer streaming services and platforms,
pioneered by Netflix and Roku in 2008, is driving more change in the way we watch TV than ever before.

Anthony predicts that the future of TV will be streamed. The Internet has created new
and very successful brands like Hulu, Netflix and YouTube. Traditional content providers are beginning to authenticate their content, sending it over the Internet to the TV as well as mobile devices — just look at HBO and EPIX. And in the not too distant future consumers will be able to subscribe to Internet-delivered TV packages featuring favorite top TV networks. Within the next four years, the majority of paid TV programming will be streamed.

A few other key points shared by Anthony in his keynote:

    • A Roku streaming player averages about 12 hours of streaming per week, compared to about 35 hours of TV viewing per person per week
    • The DVR is dying and will fade away within the next several years; why record when you can stream virtually anything?
    • Music and games have claimed a substantial place on the television
    • New brands with great content, like Revision3 and Wall Street Journal Live, can be wildly successful with Internet-only distribution

This is a very exciting time for TV and for Roku. Stay tuned!

Posted in Company News, Industry News | Tagged , , |
  • I totally agree with this story. I spend more time using my Roku player than watching traditional or cable TV. I actually cancelled my subscription to our local cable service several months ago, in favor of the Roku player. I would be curious to see if PayTV (cable,Satellite, IPTV) providers start using the player.

  • We cancelled our cable subscription a couple of years ago. We watch only what we can stream from Netflix and Amazon Prime. We don’t miss TV at all!

  • jacqueline

    i would love to cancelled my directv. but i do watch tnt and tvland. where else can i watch tnt and tvland without the high bill of directv ?

  • We would cancel our cable TV service, but where do you get College Football games from?

  • GeekyGranny

    I just wish more stations would used the subtitles or closed captioning features so those of us (and there are millions of us) who are hard of hearing or deaf could enjoy them as well.

    • SuperKent

      That is actually quite a great advantage of Roku: they have the ability to display subtitles. It’s just a matter of the content providers providing it

  • Kinda disappointed he didn’t mention the ability to stream your own library to the device (Which you can) This is what sold the device to me! Roku+Plex=WIN

  • JohnnyT

    I still have hundreds of cable channels, but I am considering to turn off cable TV, as I have not been using it since I bought a Roku box. I now also have one at the office. I use it for CNBC Live and music streaming during the day and for entertainment at night.

  • Captnhook

    While Roku maybe a wonderful addition to a Home Media Center is certainly is not a replacement for various cable and over the air program sources. As far as replacing a DVR; many shows available online have a limited viewing window. I prefer to be able to time shift or copy any shows I want and watch them at my convenience or preserve them on my own digital server and that’s where Roku comes in handy being able to stream from my media server to my Roku attached TV.

  • Alexander Lau

    It is, I believe it’s a great avenue for commercial sales and lead generation as well. I just launched https://channelstore.roku.com/details/55248/autostride.