Roku® streaming is growing by leaps and bounds, and this past holiday season was the best quarter in our company history. Here are some of my favorite stats:
- On Black Friday alone, we sold one Roku player every second!
- Roku’s “same store sales” were up 40% year over year in Q4, despite the fact that many of our largest retailers sold out.
- We’re closing in on 5 million Roku players sold in the U.S. – we expect to pass that milestone in the coming weeks.
- Last year we streamed one billion hours. That’s a lot of TV, music, and games.
As we expand the reach of Roku, we are also working with many consumer electronics manufacturers who are making Smart TVs, Blu-ray players, audio receivers and digital antennas that can take advantage of the Roku Streaming Stick™. Today we announced even more partners, bringing us to 14 Roku Ready partners.
With demand from the CE market as well as consumers, it’s clear that Roku is the #1 streaming platform.
Of course we are very focused on bringing you more entertaining content. We launched with only one channel in 2008, as the first device to ever stream Netflix, and now we have more than 700 channels. We’ve just announced a partnership with Time Warner Cable, which will bring TWC TV™ (featuring up to 300 live television channels) to Roku streaming devices in the U.S. Our Channel Store features the best range and quality in streaming entertainment. And because we ask our partners to work with us to develop the channels from the ground up for a TV experience, they are fast and easy to navigate. This is one of the reasons why Roku players streamed more than one billion hours of entertainment in 2012.
We’re just getting 2013 started – there’s A LOT more to come.
Happy New Year and Keep Streaming, America!