Today, Netflix introduced a new look for their television viewing experience and we are pleased to announce that the Roku 3 is one of the first devices where you can get it. This is a completely new design that features stunning program images along with increased personalization to help you find just the right movie or TV series.
The new Netflix experience will launch worldwide on the Roku 3 starting on November 14th (continuing through the end of the month), and we are exploring the possibility of making it available on additional player models. The updated channel brings the Netflix “Just for Kids” feature to Roku users for the first time, and also supports “Profiles,” which makes it easier for everyone in the household to get the most out of Netflix. This feature lets customers create a separate “profile” for each family member, who will each see a personalized set of recommendations. Each account can have up to five profiles, included at no extra cost in the basic Netflix subscription price.
For users of the Netflix app on phones and tablets, you can now browse on your mobile device and then start playback on your Roku player automatically. You can even pause, fast-forward and rewind right from the Netflix app.
For more details, check out the below video, courtesy of our Netflix friends: