A thousand entertainment channels. 31,000 movies. Simple to set up and use.

All this starting at $49.99, so it’s easy to see why so many people want a Roku streaming player under the tree or as a Hanukkah gift this holiday.

Some people want a Roku player so much, but worry about whether they’ll receive one. One solution is the growing trend in “self-gifting” where lots of people are giving and receiving at the same time. To have a little fun and lend a hand, we’d like to introduce you to Moxkat, an upbeat Ukrainian fellow with a foolproof plan for holiday shoppers to buy themselves a Roku player and say it’s from him. His enthusiasm for Roku is apparent, thanks to our massive lead in content available for streaming, and he just wants to share his passion and joy to why Roku is the best way to stream TV.

Featuring a festive and humorous tone, Moxkat videos will reach consumers through cinema and digital executions across popular consumer entertainment and streaming websites as well as across Roku’s social media channels.

We also wanted to take a closer look at how people are self-gifting and through our recently-conducted survey found that men are secret self-gifters. In fact, when it comes to self-gifting, men are most likely to hide their gift (43 percent more likely than women), claim it’s from someone else (150 percent more likely) or even create an imaginary friend (118 percent more likely) rather than own up to the purchase. So, if you plan to try a little Roku self-gifting and need an excuse – yes gentleman, I’m thinking about you – get to know Moxkat better at: youtube.com/roku, facebook.com/roku and @RokuPlayer on Twitter.

Take a look at one of my favorite videos in the series below and heed Moxkat’s advice: do not risk getting cargo pants for Christmas!

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  • EnTerr

    Can i watch those YouTube videos on a Roku player?


    @EnTerr:disqus There are a couple ways to watch YouTube on Roku. I am sure an official YouTube channel is in the works though.