The first ever 4K Ultra HD Hitachi Roku TV™ models are available this week in the US! Hitachi has incredible brand power and is recognized by customers for making great TVs, and we’re pleased to welcome them into our Roku TV program.


The three new TV models feature the Roku® OS for one of the best streaming experiences in the industry and have access to more than 3,500 streaming channels, including 350,000+ movies and TV episodes, and the 4K Spotlight channel that offers curated 4K content making it easy to access stunning video from Netflix, Amazon Video, FandangoNOW and 10+ other streaming channels.


All 4K UHD Hitachi Roku TV models include a quad-core processor and 2160p resolution for brilliant image reproduction. The 55”-Class models (55R7, MSRP $599) will be available at Sam’s Club in early October and the 65”-Class (65R8, MSRP $999) and 50”-Class (50R8, MSRP $499) models will follow shortly thereafter.

It’s been a great year for Roku TV thus far. In the first half of 2016 we captured 12%* of the US smart TV market share, up from 8% at the end of 2015. With Hitachi on board we will launch 100 Roku TV models in North America this year.

Keep your eye on our blog for more details on Roku TV in the coming months!

Happy Streaming!

*Based on smart TV retail sell-in data from IHS and Roku data

About Chas Smith

SVP and general manager Roku TV & Players
Posted in Product News, Roku TV | Tagged , |
  • Brian Richards

    Do these have HDR? If not, when will there be a ROKU TV with 4k and HDR?

    • Andrew Nelson

      And 3D

      Some of us are not willing to give up on our 3D movie collections yet

      If at all

      • delores.russo

        tart Freelance from your living room from two-six hrs each day, and collect check from 1000-3000 dollars at the end of every week

      • sherri.smith.1991

        Six months ago,after losing my old job , I was blessed to find about this amazing company online that saved me… They offer online home-based work. Last payment after working for themfor threemonths was 12000 bucks… Best thing about is that only thing required is basic typing skills and internet access…

      • peggy.parra

        After i lost my job half year ago, i’ve been lucky to find about this awesome website that literally saved me… They offer online jobs for people to freelance from their homes. Last payment after working with them for three months was $12000… Amazing thing about it was that only thing required is basic typing and internet connection…

      • lisa.michael

        After getting fired from my job six months back, i’ve had luck to learn about this superb website that saved me… They employ people to work from house. My last payment after working with them for 3 months was $12000… Amazing thing about it was that only requirement for the job is basic typing and internet access…

      • pamela.dubois.93

        Get paid $90 each day for working an online job from your home office for couple of h /day… Get regular payment every week… Everything you need is a laptop, access to the web, as well as a little spare-time…

      • patricia.larsen.91

        Get paid 90 dollars every day for working an online job from your home for several h everyday… Get regular payment every week… Everything you need is a pc, net connection, and a little spare-time…

      • jennifer.chapman.92

        Get paid $90 each day for working an online job from your home office for several hrs everyday… Get paid regularly on a weekly basis… All you need is a personal computer, connection to the internet, plus a little spare time…

      • danielle.faris

        Earn 90 bucks every day for working an online job from your home for several hrs /day… Get paid each week… Everything you need is a personal computer, access to the internet, and some leisure time… KORTA.NU/MDe

      • yoshiko.travis

        Make 90 bucks /daily for working an online job from your own home for several hours /day… Get regularly paid each week… Everything you need is a personal computer, access to the internet, plus some spare-time…


        After 5 yrs I finally resigned from my previous work and it was a best decision i made in my life… I started doing work from my house, for a company I discovered on-line, for a few hrs each day, and I earn much more than i did on my office job… Check i got for last month was for Nine thousand bucks… Superb thing about this gig is that now i have more time with my family…

        • Andrew Nelson

          Get lost with your spam

    • resource

      It’s almost 2017. I can’t buy a 4K TV without HDR

      • Brian Richards

        None of the roku tv’s so far have had HDR.

        • hazel.spicer

          After being fired from my last job 6 months back, I was lucky to find this marvellous website that was a life-saver… Providing well paid online freelancing from house. My last month paycheck after working for them for three months was $12k… Amazing thing about it was that only requirement for the job is basic typing and connection to the internet…

        • Dave X

          Why do you need HDR?

          • Dave X

            I answered my own question in that I found this on the Roku Stream blog:

            “What is HDR?
            If 4K is about number of pixels, then HDR is about the quality of those pixels. HDR displays a wider range of colors with better contrast to create more natural, beautiful, and true-to-life imagery. It delivers rich, realistic color detail—even in the darkest shadows and brightest highlights. Like 4K, HDR also requires a compatible HDR TV to watch HDR content. Roku devices featuring HDR playback support the HDR-10 standard.”

          • barbarakissel

            After 5 years I finally quit my previous work and i couldn’t be happier now… I started doing work on-line, for this company I stumbled upon over internet, few hrs /a day, and I profit now much more than i did on my office job… My pay-check for last month was for 9k… Amazing thing about this is that i have more time for my kids…

  • sherri.smith.1991


  • Shannon G

    Do I need a roku player and a roku TV?

    • Dianne Days

      Both aren’t necessary.

    • Dave X

      No, you need only one or the other. The Roku TV already has the apps installed in the TV. The Roku player has apps installed and you can you it on any TV with an HDMI port.

      • Shannon G

        OK thank you.

  • william strich

    will my old roku 2 remote with headphone jack work with new roku express

  • Rina Gen

    If this will make me stream more <a href="link text“>movies then I will try it..

  • Rev Rande Muscatell

    I just bought a Sharp Roku TV and I have strong network signal excellent reads the settings but can NOT get netflix or hulu or ANY channel to stop retrieving or reloading. movies won’t play and I have subscriptions for both Netflix and Hulu. Can anyone tell me how they are supposed to work or get them to work.???

  • milmascaras

    50″ Hitachi 50R8.
    Still NOT Available as of Mid-December 2016:
    Was supposed to be available “shortly after” the October release of the 55″ Model (55R7).
    Will the Hitachi 50R8 be available before X-Mas 2016 ??
    Need the 50″ Model to fit perfectly in mounted viewing area.
    Please Hitachi and Roku, get that 50″ one in stores (Sam’s Club), this year if you can!

  • rachel laframboise

    this company makes terrible products and then doesnt stand behind them when they break due to a defect. i would look for a different brand if i were you.

  • Tampammm

    Since 4K is virtually a useless streaming medium at the present time, will Hitachi also be making mainstream 1080p Roku TVs?

  • Nancy

    Help! I just set up my new Hitachi Roku 55″ TV and can’t figure out how to switch HDMI ports. I have my PC hooked up via HDMI – how do I switch to my PC? It only came with the Roku remote…

  • milmascaras

    Finally got my Hitachi 50R8 last month, and as a 5 year user of Roku’s, I gotta say I am impressed.
    50″ TV’s for less than $400, and with a 4K UHD spec (no HDR, 60Hz Refresh, ignore the fake market speak “120 Backlight Refresh Rate” it is meaningless obfuscation), its pretty damn decent nonetheless, once you fine tune the picture, colors, etc. The remote is has a TV power on and volume control, Finally on a Roku Remote (no headphone jack nor voice control), when coupled with a ‘SideClick’ remote add-on for Roku remotes, gives the best minimalist remote that has allowed me to get rid of my Logitech programmable remote. Coupled with my OTA antenna, AppleTV2 with Kodi, and Plex Server, I celebrate my 4th year as a cord cutter. The integration is pretty much flawless. The only downside? : The internal speakers on the Hitachi 50R8 are GARBAGE, and you definitely need a soundbar to use, but luckily I already had a great one from BlackFriday sales…

  • Allison Davis

    I have a hitachi roku tv. Closed captioning is ON and I still can not get it to work. Any help would be grateful!!!! Cc was working and stopped one day. Please any help would be great!