[UPDATE: Happy April Fools’ Day!]

Hey everyone! There’s nothing more satisfying than a hearty serving of your favorite show with a tasty treat to ease your streaming appetite. We know what moves streamers like no one else and we’re always seeking improvements for your streaming experience. Today, we’re very excited to announce a great new feature that will benefit all of you streamers: Roku SnackSuggest.

Starting April 1, all Roku devices and the Roku mobile app will be updated with Roku SnackSuggest, a new feature that will suggest snack pairings to any TV show or movie. Like a fine wine and cheese pairing, the goal of Roku SnackSuggest is to bring together your favorite entertainment with complementary snack suggestions that enhance and elevate your streaming appetite. You can even use Roku SnackSuggest with features such as private listening and night mode so your streaming spree can continue while everyone else goes to bed!

You can enable SnackSuggest in the settings menu of your Roku streaming device, where you can also set preferences for you and your family to ensure our recommendations are even more spot on:

  • Personal Information:

Enter your gender, age, weight, height and other personal details to help us find the right snack suggestion based on Body Mass Index and other calculations.

  • Taste Preference:

Are you more of a sweet, healthy, salty, spicy, bitter or umami type? Fancy Mexican, Thai or BBQ? Pick one of the 180+ taste preferences, which will help us recommend the right snack for you. Not sure what you like or lack an opinion today? Take our SnackSuggest Suggestion Survey and let our SnackSuggest Suggestion Engine recommend some tastes based on your taste peers.

  • Dietary/Allergy Requirements:

Are you on a diet? Do you have an allergy? No worries we have you covered. Select from our extensive list of 120+ diets, including: Paleo, Vegan, Gluten free, Pescaratarian, Lacto-ovo vegetarian and many others.

Our consumer research into the snack behavior of streamers revealed several astonishing facts:

  • The average time paused for a snack run to the kitchen is 27.53 seconds
  • The frequency of snack runs surges after exactly 3.785 episodes of a TV show
  • The average streamer snacks on at least 3 types of snacks during a single streaming session
  • Spicy treats are preferred for dramas while sweet goodies are preferred for sitcoms
  • A streamer will ask someone watching a show with them if they are hungry 12.2 times during a binge marathon

You’re almost ready for your next binge session. Be sure to use Roku SnackSuggest via the Roku mobile app during your next trip to the supermarket so you can stock the fridge and pantry with all the Roku suggested noshes and nibbles! Are you as excited for Roku SnackSuggest as we are?

Happy Streaming!

Posted in Product News | Tagged , |
  • mr Dave

    Is this a useful feature? I’d rather they work on loading netflix’s faster, or working on a better search function!

    • nerdrrage

      Early April Fool’s Day joke?

      I’m 100% certain this is already an app somewhere…probably dozens of them…

  • JHG999

    Today is March 31. Better check your calendar.

    • Samarai Sun

      It was April 1st in Beijing when you made your comment

      • JHG999

        Gee, aren’t time zones fun?

  • Rakib


  • Bernardo Stevens

    Could anything BE any stupider?

    • Kai

      yup, your comment. I mean, if you make a comment like that…you can’t use “stupider” since that isn’t a word.

  • Connie

    This is an April Fools joke people! Cute idea, Roku!

  • Capt. Chris Pike

    Great job ripping off James Urbaniak’s idea, Roku.

  • lydia kirk

    When are you getting directvnow for roku..been 3 mnths