New tool allows publishers to buy ads on the Roku platform
2016 marked the first year that digital ad spending has caught up with traditional TV, reflecting the growing trend of cord-cutters switching to streaming services. With millions of active users and billions of hours streamed, the Roku platform offers an effective way for publishers to reach a large, engaged, and targeted audience.
To help publishers and channel owners promote their channels, we’ve introduced the Roku Self-Serve Promotions tool. This tool allows anyone to buy targeted display ads on the Roku home screen.
Latest version includes enhanced code completion and bug fixes
In April, we introduced the Roku plugin for the Eclipse IDE to simplify Roku development, debugging, and local deployment. The main features included:
- Code highlighting & syntax coloring to make your code easily readable
- Code completion & hints to save you the time of referencing specific parameters, methods, and nodes when you get stuck
- Built-in Telnet console for speedy debugging
We’ve recently released an update to the Roku plugin built for Eclipse Neon, the latest version of the IDE. This updated plugin includes all of the existing features, as well as some enhanced abilities and bug fixes. Continue reading
Launch channels automatically when USB media is inserted
New in firmware version 7.5, developers can now enable channels to automatically launch when a USB media device is inserted. This feature is ideal for channels that read from USB devices such as media players, photo viewers, and other related file browsing apps.
Roku OS 7.5 focuses primarily on making SceneGraph development more intuitive, as well as supporting text-to-speech functionality for CVAA compliance. The OS will be sent to all Roku devices in phases throughout the coming months.
Below is a high-level overview of developer updates in OS 7.5. For our full developer documentation, visit our SDK docs and developer GitHub page.
To read release notes for Roku customers, visit the Roku blog.
October was a massive month for Roku developers, introducing several new tools that simplify the experience of developing, publishing, debugging, and monitoring Roku channels.
At a glance, the October updates include:
As 2016 nears a close, the Roku Developer Relations team has already begun prioritizing our efforts for the coming year. To help inform our decision making, we’re asking all Roku developers and publishing partners to complete our 2016 Platform Survey.
Take the survey: go.roku.com/Sy9cjFlkx
This 10-minute survey is your chance to directly tell us how we can better serve your needs as a developer on our platform! Our team is responsible for supporting the efforts of our developer community, including:
- Writing SDK documentation
- Building sample channels
- Distributing developer tools
- Creating instructional how-to guides
- Resolving bugs
- Offering developer support
How do you find news about our platform? Do you learn best through video tutorials, written guides, or picking apart a sample channel? By letting us know how you interact with our platform, we’ll be able to focus our efforts on the tools and communication channels you’re already tapped into.
Your feedback is important to us! Don’t miss this opportunity to tell us what aspects of our platform are working flawlessly and which can stand to be improved.
Help shape our platform in ten minutes by completing the Platform Survey.
There’s no better way to see how an OS performs than by actually using it. That’s why we are excited to open enrollment for the first time ever to the Roku Beta Developer Program! As of today, any developer with a public channel listed in the Roku Channel Store can begin receiving pre-release builds of Roku OS 7.5.
Beta OS access enables developers to test their channels for bugs before Roku OS is released to customers, ensuring your channel is properly optimized for the update when it launches. Developers in the program improve the Roku Platform by reporting bugs and making feature requests, which directly helps the Roku team prioritize our resources. Continue reading
Centralized repository of all Roku sample channels and templates
In order to help ensure developers stay on top of all our sample channels, we’ve added a Sample Channels Repository to our Roku Developers GitHub page. Whether you’re looking for a template to quickly publish your content on the Roku Platform or you’d just like to improve your BrightScript/SceneGraph expertise, we encourage you to “Star,” “Watch,” or bookmark this repo for easy access.
View the channel repo: github.com/rokudev/sample-channels