In January, back at CES, we announced that we are working with TV manufacturers to build Roku TV models – a new, simplified Smart TV based on the Roku platform. Today I’m delighted to celebrate with Hisense and TCL on the launch of their Roku TV models!

Just like our Roku players, Roku TV offers an exceptional streaming experience filled with endless entertainment choices. But we didn’t just stick a Roku player inside the TV. We enhanced the Roku operating system to power the entire TV experience. That means we’ve applied our philosophy of simple and powerful across the entire TV – from the home screen to the remote control to picture settings. Combining the Roku OS with our partners expertise in TV hardware design, manufacturing and scale, we’re thrilled to deliver  the best Smart TV in the market.

Consumers will love the personalized home screen which places their favorite entertainment options like the cable TV box, game console and streaming channels front and center. There’s no more flipping through inputs or wading through complicated menus to select entertainment.

Content providers benefit from developing their streaming channel once for the Roku platform and having it instantly available across all Roku devices – so that’s Roku players, The Roku Streaming Stick and Roku TV models.

We believe a simple, content-rich experience should be in all Smart TVs. Different from the complex, yet content limited Smart TVs that have been on the market so far, Roku TVs give consumers:

  • A personalized home screen with quick access to entertainment favorites
  • Simple remote control – we removed half the buttons of a traditional TV remote, including the input button
  • Endless entertainment with more than 1,700 streaming channels – that’s 200,000 movies and TV episodes plus hundreds of choices for fitness, sports, news, kids, music and much more
  • Roku Search for finding more entertainment across the top 13 streaming channels
  • Integration with mobile devices through the free Roku mobile app for iOS, Android and Windows
  • Frequent software updates from Roku so the TV is always fresh with new streaming channels and features
  • An amazing overall value – starting as low as $229 for the 32 inch

TCL and Hisense continue to climb in popularity among consumers, as the world’s third and fourth best selling TV brands, respectively. They are quickly establishing themselves as leaders in the U.S.

Hisense Roku TVs will be available in 40-inch, 48-inch, 50-inch and 55-inch models from major national retailers beginning in late September.

TCL Roku TVs are available for pre-order now from Amazon.com in 40-inch, 48-inch and 55-inch models. TCL Roku TVs will be available through major national retailers in the coming weeks.

We can’t wait to hear what you think about the new Roku TVs! This is just the beginning.

Happy Streaming,

About Anthony

CEO Roku Inc.
This entry was posted in Company News, Product News, Roku TV and tagged , , , . Bookmark the permalink.
  • EnTerr

    Best of luck with the new Roku TVs!

    Btw Amazon indicates will be avail in 2-3 mo.

    • http://www.roku.com/ ROKU

      Thanks! The 48-inch TCL Roku TV will ship first (about 2-3 weeks).

  • Nate

    Where can I buy (or order ) it? I’ve been searching, but can’t find it.

    • http://www.roku.com/ ROKU

      Hi Nate, you can find the TCL Roku TV here (48 inch is shipping now): http://www.amazon.com/gp/product/B00K7NCS8M. They will be available at other major retailers in the coming weeks. The Hisense Roku TV will also be available at major retailers in late September.

  • Tisha Young Hampton

    Was in Walmart today as a vendor and saw the Hisense TVs and laughed because of name…So theres your answer folks….

  • Peter

    When is the 32 inch going to be available? TCL site doesn’t redirect me.

  • jntaylor1701

    There is one BIG problem with these Roku TVs; no LAN port. If you want stable 1080p streaming, its LAN or bust.

  • Lim Kenneth

    what is the ac power

  • LDS

    In need of a 32 inch TV for bedroom. Roku sounds perfect. How long of a wait until the 32″ available? Checked Amazon etc and did not find any information on the 32 inch TV.

  • David Gabel

    They need true 120 or 240Hz displays as well. 60 is ok, but having higher rates will help as a TV overall when using other items connected to it (like a PC or console for gaming)

  • Paul

    Where can I get the 32 inch TCL Roku TV?

  • cooldela1966

    I need the 32 inch to fit into my bedroom cabinet.

  • tcue

    So will there be a 32″? If so, when will they be available?

  • wdaub1

    Big issue with the sets is that the Watch ESPN and Watch Disney is not supported and no one can explain why Returning the 2 TV sets I purchased

  • Slap Happy

    It’s now Christmas shopping season – where’s the 32″??

  • chicavee

    I too have been searching and searching for the 32-inch! Where O’ where can it be???

  • D.

    I am also interested in the 32 inch model of the ROKU TV? I have a very small apt. that can only accommodate the 32 inch model. I’ve looked on the web and I see TCL does make one but I can’t find out WHERE I can buy it. HELP!!!